6 Design tips to get shiny packaging on the shelf

6 Design tips to get shiny packaging on the shelf

Product packaging, as a graphic design discipline, is an industry itself. But this demanding design area requires more than a good eye, so let’s see what makes and breaks good packaging design. 1. Clarity and simplicity Next time you go to a supermarket, pick a random shelf and browse through some products. Glance at each and ask yourself two very simple questions: 1.    What’s this product for? 2.    What’s the brand behind it? You’ll find products listing dozen of benefits with...

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Irish Print Awards 2016 Finalists

Irish Print Awards 2016 Finalists

We are delighted to announce that we have been shortlisted for the Irish Print Awards 2016 in 3 categories. Berry Be Beauty Packaging Categories: Digital Printer of the Year & Luxury Packaging About the job: Lorna of Berry Be Beauty, contacted us here in Esmark Finch in the hope we could help her rebrand and relaunch her existing products in all new packaging. All in all, Lorna had a requirement for 10 different boxes across 3 different keylines for her hand cream, body butter, bo...

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9 Steps for Designing Successful Food Packaging

9 Steps for Designing Successful Food Packaging

When it comes to purchasing behaviour, packaging is just as important as the product itself, as it is the first point of contact between the consumer and your product in store. So it’s worth putting some effort into the design of your packaging. However creating and designing packaging for your food product can be a challenging process, especially if you are running a small company with little experience in the matter. That’s why we’ve put together this step-by-step guide on how to go about d...

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