9 Steps for Designing Successful Food Packaging

9 Steps for Designing Successful Food Packaging

When it comes to purchasing behaviour, packaging is just as important as the product itself, as it is the first point of contact between the consumer and your product in store. So it’s worth putting some effort into the design of your packaging. However creating and designing packaging for your food product can be a challenging process, especially if you are running a small company with little experience in the matter. That’s why we’ve put together this step-by-step guide on how to go about designing your packaging (or getting it designed!), from start to finish. 1. Select materials and type of packaging There are many materials and types of packaging you can use; you are spoiled for choice. You will need to decide early in the process if you are going to use a box, tray and sleev...

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