Sustainable Packaging Is No Longer A Trend

Sustainable Packaging Is No Longer A Trend

Sustainable Packaging Is No Longer A Trend Sustainable packaging is no longer a trend but an expectation of consumers. Increasing consumer pressure, instigated by what is now known as the Attenborough effect, changed the public mood and is forcing brands and retailers to rethink the sustainability of their product’s packaging. David Attenborough highlighted the devastating consequences of plastic in our oceans in last years BBC Blue Planets second installment. The world is starting to wake up and sustainable packaging can be the only way forward. Brands are responding to this change in the public mood and numerous brands, including McDonald’s, Iceland and Deliveroo, have made pledges to go plastic free or to use 100% sustainable packaging. Costa Coffee announced its new coffee ...

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