9 Steps for Designing Successful Food Packaging

9 Steps for Designing Successful Food Packaging

  When it comes to purchasing behaviour, packaging is just as important as the product itself. Packaging is the first point of contact between the consumer and your product in store, so it’s worth putting some time & effort into the design. However, creating and designing packaging for your food product can be a challenging process, especially if you are running a small company with little experience in the matter. At Esmark Finch, we want to help so that’s why we’ve put together this step-by-step guide to help you understand the process of designing your packaging. [caption id="attachment_6276" align="aligncenter" width="600"] Esmark Finch designed and engineered Dublin Herbalist's new packaging[/caption]   1. Select materials and type of packaging There are m...

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