6 Design tips to get shiny packaging on the shelf

6 Design tips to get shiny packaging on the shelf

Product packaging, as a graphic design discipline, is an industry itself. But this demanding design area requires more than a good eye, so let’s see what makes and breaks good packaging design.1. Clarity and simplicityNext time you go to a supermarket, pick a random shelf and browse through some products. Glance at each and ask yourself two very simple questions: 1.    What’s this product for? 2.    What’s the brand behind it?You’ll find products listing dozen of benefits with no clear brand name. You’ll find products that look great on the outside yet fail to explain what’s in the box.So remember rule number one: be clear about the product, be clear about the brand.2. HonestyConsumers have nothing against simple, inexpensive products, as long as they know wh...

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Irish Print Awards 2016 Finalists

Irish Print Awards 2016 Finalists

We are delighted to announce that we have been shortlisted for the Irish Print Awards 2016 in 3 categories. Berry Be Beauty Packaging Categories: Digital Printer of the Year & Luxury PackagingAbout the job:Lorna of Berry Be Beauty, contacted us here in Esmark Finch in the hope we could help her rebrand and relaunch her existing products in all new packaging. All in all, Lorna had a requirement for 10 different boxes across 3 different keylines for her hand cream, body butter, body polish and candle fragrance ranges. We needed to keep consistency of her brand and new colour scheme across all packaging variations.We created numerous CAD samples for testing the size and weight of the various products in glass jars within the boxes. This enabled us to ensure the boxes were...

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Branding & Design: Hogan’s Farm Rebrand

Branding & Design: Hogan’s Farm Rebrand

How we helped our packaging customer Hogan’s Farm with their complete rebrand  Hogan’s Farm is an award-winning family owned turkey farm operating since 1962. In addition to rearing and producing fresh turkey, Hogan’s expanded their operation into production of cooked meats for the retail market. Recently they also opened a family run farm shop located on their Farm in Kells, Co. Meath with local produce consisting of a range of Fresh, Frozen and Ambient goods.Hogan’s identified changes in the marketplace and decided to adapt their branding and product range to embrace current trends. Hogan’s wanted the new brand identity to emphasize the hand-crafted nature of the products and Hogan’s Farm’s position as no.1 fresh turkey products brand. It had to communicate their core value...

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