Irish Print Awards: Esmark Finch, Digital Printer of the Year 2017

Irish Print Awards: Esmark Finch, Digital Printer of the Year 2017

At Esmark Finch, we had a great start to December. On December 1St , we attended the 40th anniversary of the Irish Print Awards at the Aviva, sponsored by Canon. The Irish Print Awards recognise the best of the country’s print sector and regarded as the leading independent awards event for the Irish print industry. This year we entered in four categories: 1. Print Innovation 2. Luxury Packaging 3. Print Finishing 4. Digital Printer of the year It was an exciting process and we were thrilled to find out we were finalists in all four of the categories we entered. When the big night arrived, the Esmark Finch team dressed up in their best and headed to the Aviva Stadium. Everything was impressively set up from the colourful stage to the festive decorations.   ...

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6 Design tips to get shiny packaging on the shelf

6 Design tips to get shiny packaging on the shelf

Product packaging, as a graphic design discipline, is an industry itself. But this demanding design area requires more than a good eye, so let’s see what makes and breaks good packaging design. 1. Clarity and simplicity Next time you go to a supermarket, pick a random shelf and browse through some products. Glance at each and ask yourself two very simple questions: 1.    What’s this product for? 2.    What’s the brand behind it? You’ll find products listing dozen of benefits with no clear brand name. You’ll find products that look great on the outside yet fail to explain what’s in the box. So remember rule number one: be clear about the product, be clear about the brand. 2. Honesty Consumers have nothing against simple, inexpensive products, as long as they know wh...

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Irish Print Awards 2016 Finalists

Irish Print Awards 2016 Finalists

We are delighted to announce that we have been shortlisted for the Irish Print Awards 2016 in 3 categories. Berry Be Beauty Packaging Categories: Digital Printer of the Year & Luxury Packaging About the job: Lorna of Berry Be Beauty, contacted us here in Esmark Finch in the hope we could help her rebrand and relaunch her existing products in all new packaging. All in all, Lorna had a requirement for 10 different boxes across 3 different keylines for her hand cream, body butter, body polish and candle fragrance ranges. We needed to keep consistency of her brand and new colour scheme across all packaging variations. We created numerous CAD samples for testing the size and weight of the various products in glass jars within the boxes. This enabled us to ensure the boxes were fi...

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Branding & Design: Hogan’s Farm Rebrand

Branding & Design: Hogan’s Farm Rebrand

How we helped our packaging customer Hogan’s Farm with their complete rebrand   Hogan’s Farm is an award-winning family owned turkey farm operating since 1962. In addition to rearing and producing fresh turkey, Hogan’s expanded their operation into production of cooked meats for the retail market. Recently they also opened a family run farm shop located on their Farm in Kells, Co. Meath with local produce consisting of a range of Fresh, Frozen and Ambient goods. Hogan’s identified changes in the marketplace and decided to adapt their branding and product range to embrace current trends. Hogan’s wanted the new brand identity to emphasize the hand-crafted nature of the products and Hogan’s Farm’s position as no.1 fresh turkey products brand. It had to communicate their core value...

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