6 Design tips to get shiny packaging on the shelf

6 Design tips to get shiny packaging on the shelf

Product packaging, as a graphic design discipline, is an industry itself. But this demanding design area requires more than a good eye, so let’s see what makes and breaks good packaging design.1. Clarity and simplicityNext time you go to a supermarket, pick a random shelf and browse through some products. Glance at each and ask yourself two very simple questions: 1.    What’s this product for? 2.    What’s the brand behind it?You’ll find products listing dozen of benefits with no clear brand name. You’ll find products that look great on the outside yet fail to explain what’s in the box.So remember rule number one: be clear about the product, be clear about the brand.2. HonestyConsumers have nothing against simple, inexpensive products, as long as they know wh...

Read More
Irish Print Awards 2016 Finalists

Irish Print Awards 2016 Finalists

We are delighted to announce that we have been shortlisted for the Irish Print Awards 2016 in 3 categories. Berry Be Beauty Packaging Categories: Digital Printer of the Year & Luxury PackagingAbout the job:Lorna of Berry Be Beauty, contacted us here in Esmark Finch in the hope we could help her rebrand and relaunch her existing products in all new packaging. All in all, Lorna had a requirement for 10 different boxes across 3 different keylines for her hand cream, body butter, body polish and candle fragrance ranges. We needed to keep consistency of her brand and new colour scheme across all packaging variations.We created numerous CAD samples for testing the size and weight of the various products in glass jars within the boxes. This enabled us to ensure the boxes were...

Read More
9 Steps for Designing Successful Food Packaging

9 Steps for Designing Successful Food Packaging

When it comes to purchasing behaviour, packaging is just as important as the product itself, as it is the first point of contact between the consumer and your product in store. So it’s worth putting some effort into the design of your packaging.However creating and designing packaging for your food product can be a challenging process, especially if you are running a small company with little experience in the matter. That’s why we’ve put together this step-by-step guide on how to go about designing your packaging (or getting it designed!), from start to finish.1. Select materials and type of packaging There are many materials and types of packaging you can use; you are spoiled for choice. You will need to decide early in the process if you are going to use a box, tray and sleev...

Read More