Ploughing Championship 2017

Ploughing Championship 2017

This year we were delighted to take part in the National Ploughing Championship 2017. Since its inception, the National Ploughing Championships has become much more than just an annual inter-county competition; it has become an intrinsic part of Irish rural life. It is now no longer just for ploughing or machinery enthusiasts, the modern event now features something for just about every member of the community including a Food Fair, Craft Village, Livestock, Lifestyle and a Motor Show. Along with this, there are many entertainment and special events taking place.This year we showcased our work on the R15, one of the latest vehicles that the Dublin Airport Authority have added to their fleet. It started off as a Mitsubishi L200 before it arrived for transformation at the High V...

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Re Branding Our Image

Re Branding Our Image

Our objective is to be best in class in everything we do. With this in mind, Esmark Finch has fine-tuned its brand to be a strong and recognizable corporate identity – one which reflects its growing presence as a leading, multi-faceted service provider.Esmark Finch is an innovative organisation providing creative & graphic design, print & packaging, vehicle graphics & conversions combined with a comprehensive list of online services through our unique software platform ODS. Our capabilities enable us to bring innovative ideas, products and services to our clients making it easy for our customers to do business with us. Also, as an ISO 9001 and PS 9000 accredited company, independent auditors ensure that all our systems and procedures allow for the constant de...

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6 Design tips to get shiny packaging on the shelf

6 Design tips to get shiny packaging on the shelf

Product packaging, as a graphic design discipline, is an industry itself. But this demanding design area requires more than a good eye, so let’s see what makes and breaks good packaging design.1. Clarity and simplicityNext time you go to a supermarket, pick a random shelf and browse through some products. Glance at each and ask yourself two very simple questions: 1.    What’s this product for? 2.    What’s the brand behind it?You’ll find products listing dozen of benefits with no clear brand name. You’ll find products that look great on the outside yet fail to explain what’s in the box.So remember rule number one: be clear about the product, be clear about the brand.2. HonestyConsumers have nothing against simple, inexpensive products, as long as they know wh...

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The Sunday Business Post: Esmark Finch & Xerox meet tall order

The Sunday Business Post: Esmark Finch & Xerox meet tall order

The success story of Esmark Finch in partnership with Xerox, was shared at the The Sunday Business Post on 26th of March.John Mullane, Chief Executive Officer at Esmark Finch & Norman McNellis, Director of Production Systems at Xerox discussed how their partnership delivers agile On Demand Print and packaging!“As an iGen 4 user, Esmark Finch is a great example of how we are doing very successful business with digitally printing On Demand, in order to meet the needs of major brands such as speed-to-market, product customization, and competitive pricing.”March 26-27, 2017Case Study: XeroxEsmark Finch delivers agile, on-demand print and packaging in partnership with Xerox.Strategic partnership has met the demands of speed and Quality, now it plans to work on pr...

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Premium Printing Techniques

Premium Printing Techniques

There are a wide variety of specialty printing techniques available for consumers who are interested in setting their printed products apart from the ordinary masses.If you want to ensure that your product will have a premium look and feel, you should considering utilizing these techniques.Many brands have already used Gold Foil Stamping or UV Varnish to get ensure individual Impact in the consumer market. An example could be Egan's Whiskey, who were looking for a solution for a short run of 2000 Premium Gift Set cartons to accommodate a special 10yr old Egan’s Whiskey Bottle for retail in the International market at Christmas time. With a terrific Premium Finish that garnered favourable attention across the board, we could say that the investment was worth it.Let’s have a ...

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Irish Print Awards 2016 Finalists

Irish Print Awards 2016 Finalists

We are delighted to announce that we have been shortlisted for the Irish Print Awards 2016 in 3 categories. Berry Be Beauty Packaging Categories: Digital Printer of the Year & Luxury PackagingAbout the job:Lorna of Berry Be Beauty, contacted us here in Esmark Finch in the hope we could help her rebrand and relaunch her existing products in all new packaging. All in all, Lorna had a requirement for 10 different boxes across 3 different keylines for her hand cream, body butter, body polish and candle fragrance ranges. We needed to keep consistency of her brand and new colour scheme across all packaging variations.We created numerous CAD samples for testing the size and weight of the various products in glass jars within the boxes. This enabled us to ensure the boxes were...

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15 Time Management Tips for Getting Stuff Done

15 Time Management Tips for Getting Stuff Done

“Don’t say you don’t have enough time. You have exactly the same number of hours per day that were given to Helen Keller, Pasteur, Michaelangelo, Mother Teresa, Leonardo da Vinci, Thomas Jefferson, and Albert Einstein.” ― H. Jackson Brown Jr.What have you accomplished today? Does the answer reflect how busy you feel you have been? We live in the age of busyness. Everybody, everywhere, appears to be busier than ever. We multitask, we get stressed, we sacrifice our personal lives. But are we really getting important things done? Follow these time management tips to take back control!“It’s not enough to be busy, so are the ants. The question is, what are we busy about?” ― Henry David ThoreauDefine your most important task and work on this first It’s tempting to start working ...

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9 Steps for Designing Successful Food Packaging

9 Steps for Designing Successful Food Packaging

When it comes to purchasing behaviour, packaging is just as important as the product itself, as it is the first point of contact between the consumer and your product in store. So it’s worth putting some effort into the design of your packaging.However creating and designing packaging for your food product can be a challenging process, especially if you are running a small company with little experience in the matter. That’s why we’ve put together this step-by-step guide on how to go about designing your packaging (or getting it designed!), from start to finish.1. Select materials and type of packaging There are many materials and types of packaging you can use; you are spoiled for choice. You will need to decide early in the process if you are going to use a box, tray and sleev...

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Branding & Design: Hogan’s Farm Rebrand

Branding & Design: Hogan’s Farm Rebrand

How we helped our packaging customer Hogan’s Farm with their complete rebrand  Hogan’s Farm is an award-winning family owned turkey farm operating since 1962. In addition to rearing and producing fresh turkey, Hogan’s expanded their operation into production of cooked meats for the retail market. Recently they also opened a family run farm shop located on their Farm in Kells, Co. Meath with local produce consisting of a range of Fresh, Frozen and Ambient goods.Hogan’s identified changes in the marketplace and decided to adapt their branding and product range to embrace current trends. Hogan’s wanted the new brand identity to emphasize the hand-crafted nature of the products and Hogan’s Farm’s position as no.1 fresh turkey products brand. It had to communicate their core value...

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Our 5 Week Staff Wellbeing Programme

Our 5 Week Staff Wellbeing Programme

In Esmark Finch, we know how important it is to keep employees happy and healthy, and that staff activities, days out and so on are a great way to create a positive and fun company culture.For 5 weeks, the staff at Esmark Finch has been taking part in a staff wellbeing programme coached by Ronan Mee from RM Fitness. Every Wednesday, from 5.30 to 7.30 (pm! We’re brave but not crazy…), we’ve learnt all about nutrition, hormones and how to stay active at the office. And we’ve worked out pretty hard.Here’s how it went. Session 1: 4th May Everyone’s put on their tracksuit which means one thing: this is on!!! At the beginning of the session, Ronan takes everyone’s weight and other fitness measurements, then teaches us how to calculate our BMI and how many calories we should be consumin...

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