Point of Sale

An effective marketing tool

Well thought out and properly presented POS materials attract consumer attention and promote the brand. Well designed POS is capable of influencing a customer’s decision on purchases by cleverly advising them of a special offer or a new product launch.

POS doesn’t necessarily have to be flat. We have the capacity with our unique digital printing techniques to create POS material into practically any desired shape or finish with the option of multi types of finishes.

Our creative team will consider your requirements and will advise what solution will best deliver the impact you want for the budget available.

Our services include:

As the point of purchase is where 80% of the buying decision is made shelf wobblers need to bring attention to your product making your product stand out from the crowd. We recognise this and with clever design and by using various print techniques we can create wobblers that optimise shelf space and deliver your message.

We at esmark finch have an enormous amount of experience in creating generic or bespoke wobblers. Any shape, colour or size can be produced and with our digital production capabilities there are no minimum print runs on existing key lines.
Shelf talker’s function is to influence the buyer at the point of purchase. They are a global feature of nearly every store. In order to stand out among the fierce competition in retail, shelf takers are now going bigger and longer and the demand for creative shelf talkers is high. esmark finch has produced thousands or shelf talkers in all shapes and sizes so we have the expertise to advise in your all your POS needs.
Banners are a cost effective way of marketing your business in particular for businesses with tight advertising budgets. A banner can create the advertising impact of a billboard with full-colour digital printing at a fraction of the cost. They are a great way to generate interest and excitement around special promotions, events and for catching people’s attention at the point of purchase.

esmark finch can creative and produce an array of banner types indoor or outdoor on a wide range of materials on our digital Roland SOL-JET PRO 4 XR-640 with no minimum order quantity.
Aisle Fins create simple impactful in store messages they are practical and a good addition to shelf space.

Their function is usually to create awareness of a product but they are sometimes used as a navigation tool in stores. esmark finch has the ability to cut to any shape or size you want taking advantage of shelf space and enabling you to use creative and innovative designs.