Start Your Journey into Digitally Printed Packaging

Start Your Journey into Digitally Printed Packaging

Let's Get Digital! Digital Technology have brought many benefits to printed packaging. Esmark Finch have created our very own comic to help explain some of these benefits. Go through our journey, discover the different levels to understand why digital packaging is the perfect solution.  Start your journey into the world of digitally printing packaging with Esmark Finch   [siteorigin_widget class="SiteOrigin_Widget_Button_Widget"][/siteorigin_widget]

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6 Design tips to get shiny packaging on the shelf

6 Design tips to get shiny packaging on the shelf

Product packaging, as a graphic design discipline, is an industry itself. But this demanding design area requires more than a good eye, so let’s see what makes and breaks good packaging design. 1. Clarity and simplicity Next time you go to a supermarket, pick a random shelf and browse through some products. Glance at each and ask yourself two very simple questions: 1.    What’s this product for? 2.    What’s the brand behind it? You’ll find products listing dozen of benefits with no clear brand name. You’ll find products that look great on the outside yet fail to explain what’s in the box. So remember rule number one: be clear about the product, be clear about the brand. 2. Honesty Consumers have nothing against simple, inexpensive products, as long as they know wh...

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