Packaging For Vegan Products

Packaging For Vegan Products

Esmark Finch have experience working with food brands on their packaging. We've seen vegan brands  gain popularity in the market and have worked with a few to help make their products stand out through their packaging. The vegan diet may not be for everyone but there is no denying it's popularity. Forbes and The Economist has even declared 2019 the 'year of the vegan'. People opt to go plant-based for personal reasons, but the common ones tend to be are animals, the planet and personal health. Alot of people dismiss the lifestyle but vegan food can be truly delicious. Some of the clients we've worked with have produced some outstanding food. The well known vegan brand Happy Pear, have exploded onto the market the last few years and recently opened a new restaurant in Dublin Airport. Ov...

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9 Steps for Designing Successful Food Packaging

9 Steps for Designing Successful Food Packaging

  When it comes to purchasing behaviour, packaging is just as important as the product itself. Packaging is the first point of contact between the consumer and your product in store, so it’s worth putting some time & effort into the design. However, creating and designing packaging for your food product can be a challenging process, especially if you are running a small company with little experience in the matter. At Esmark Finch, we want to help so that’s why we’ve put together this step-by-step guide to help you understand the process of designing your packaging. [caption id="attachment_6276" align="aligncenter" width="600"] Esmark Finch designed and engineered Dublin Herbalist's new packaging[/caption]   1. Select materials and type of packaging There are m...

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