9 Steps for Designing Successful Food Packaging

9 Steps for Designing Successful Food Packaging

  When it comes to purchasing behaviour, packaging is just as important as the product itself. Packaging is the first point of contact between the consumer and your product in store, so it’s worth putting some time & effort into the design. However, creating and designing packaging for your food product can be a challenging process, especially if you are running a small company with little experience in the matter. At Esmark Finch, we want to help so that’s why we’ve put together this step-by-step guide to help you understand the process of designing your packaging. [caption id="attachment_6276" align="aligncenter" width="600"] Esmark Finch designed and engineered Dublin Herbalist's new packaging[/caption]   1. Select materials and type of packaging There are m...

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Packaging Trends We’re LOVING in 2019

Packaging Trends We’re LOVING in 2019

It’s that time of year again. Love is in the air. At Esmark Finch our first love has always been packaging. We’re looking at the packaging trends expected in 2019 and here are few that we LOVE: 1. That Personal Touch Digital printing makes it easier to customise packaging and add personalisation to products. Personalisation allows a company to promote their name and brand in an impactful way that stands out from competitors and adds value. This trend has been around for a few years, but we have a feeling personalised will be big in 2019. Top brands have tried personalised packaging and found a significant return on this investment. We all remember the iconic Coca-Cola campaign ‘Share a Coke’, printing names on their labels. Similarly, Nutella’s jars can be personalise...

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6 Design tips to get shiny packaging on the shelf

6 Design tips to get shiny packaging on the shelf

Product packaging, as a graphic design discipline, is an industry itself. But this demanding design area requires more than a good eye, so let’s see what makes and breaks good packaging design. 1. Clarity and simplicity Next time you go to a supermarket, pick a random shelf and browse through some products. Glance at each and ask yourself two very simple questions: 1.    What’s this product for? 2.    What’s the brand behind it? You’ll find products listing dozen of benefits with no clear brand name. You’ll find products that look great on the outside yet fail to explain what’s in the box. So remember rule number one: be clear about the product, be clear about the brand. 2. Honesty Consumers have nothing against simple, inexpensive products, as long as they know wh...

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