Sustainable Packaging Is No Longer A Trend

Sustainable Packaging Is No Longer A Trend

Sustainable Packaging Is No Longer A Trend Sustainable packaging is no longer a trend but an expectation of consumers. Increasing consumer pressure, instigated by what is now known as the Attenborough effect, changed the public mood and is forcing brands and retailers to rethink the sustainability of their product’s packaging. David Attenborough highlighted the devastating consequences of plastic in our oceans in last years BBC Blue Planets second installment. The world is starting to wake up and sustainable packaging can be the only way forward. Brands are responding to this change in the public mood and numerous brands, including McDonald’s, Iceland and Deliveroo, have made pledges to go plastic free or to use 100% sustainable packaging. Costa Coffee announced its new coffee ...

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Innovative Solutions for Sustainable Packaging

Innovative Solutions for Sustainable Packaging

  Brand owners are under pressure from customers for solutions for sustainable packaging with 42% of consumers think the food and drink industry should prioritise using packaging that is recyclable (The Grocer). Consumers have higher expectations then ever before and the industry is responding to this.   We are experimenting with Agri-Waste material which is high quality recycled paper made from agricultural waste (leaves and stems) using 100% green energy, giving agricultural waste a second life to produce sustainable paper and paperboard. Paper Wise, the company that manufactures agri-waste paper says ‘Why would you burn agricultural waste when it can be made into a perfect raw material for paper?’ Why should we use primary raw materials for products when t...

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